Transformations are about Value Creation
Industry: Electrical equipment trading
Modules: Sales, Purchase, Financials, Stock, Projects, Human Resources, and MIS Reports
Website: https://genfocusgroup.com/
Employees: 35+

Improving lives through meaningful innovation
Genfocus Electrical Equipment Trading is dealing with all types of electrical items such as Cable Lugs & Glands, Light Fittings, and Earthing & Lighting Materials, with a presence in U.A.E and other G.C.C. countries. The firm was established in 2006 and has achieved remarkable strategic growth in testing equipment with prestigious projects and valuable clients.
The organization’s primary services include cable fault identification, HV and LV cable jointing and termination, and transformer oil filtration. They have different teams across various subregions to manage inventory and ensure on-time delivery of products and services. The team believes in qualitative service and always takes extreme care to consider the safety aspects of its employees and the environment they are working with. The firm designs customized products to meet its customers’ needs and requirements. With its efficient products and services, the firm has managed to become one of the leading companies in the Jordan and a pioneer in the power industry.
Quick Responses to Market Conditions is the Key to Business Success
Genfocus Electrical Equipment Trading may be one of the leading firms in the Jordan, but it does not mean that it is entirely free of challenges. Because of different locations, the team relied on an old legacy system to manage its entire business operations. As a consequence, the Genfocus experienced sluggish revenue growth and slipped back in business rankings. As their data was spread across locations without consolidation, they even faced predicaments in their day-to-day operations, from managing payroll and WPS (Wage Protection System) reports to entering daily expenses of drivers and the logistics department. Aware that they needed to find a new platform for growth, the branch manager of the Trading Division of Genfocus realized that implementing a cloud-based ERP system is a promising option.
The company turned to ERPForever Technologies - a Middle East ERPForever partner, to implement a cloud-based (and hence, cost-effective) ERP system capable of processing large volumes of data.
Leveraging Scenario-Based Approach to Identify Business Loopholes
To understand the prospects of implementing a cloud-based ERP system in an electrical equipment trading enterprise, ERPForever Technologies used a scenario-based approach to explore how the organization might evolve over two to three years by implementing ERPForever. Working closely with the client's trading division and employees, the ERPForever team assessed the areas which required automation.
ERPForever’s analysis indicated that Genfocus required the implementation of modules such as CRM, Sales, Purchase, Financials, Stock, Projects, Human Resources, and MIS Reports.
In light of these findings, ERPForever worked with the client to identify the bottlenecks in implementing the ERP system implementation. They identified the required capabilities, and analyzed any gaps that needed to be filled. ERPForever helped the client successfully implement ERPForever.
Achieving Notable Cost Savings with ERPForever
After implementing ERPForever, Genfocus centralized its stock management and automated its complete business processes cost-effectively. The new business model reduced turnaround times by automating their sales process from the legacy system. Some impactful changes that came with the implementation of ERPForever were:
Replaced excel sheets with ERPForever and automated sales processes Centralized stock management Managed Assets with auto depreciation in the Asset module Handled daily expense entries of drivers and the logistics department through the HR module Managed payroll and WPS reports for the Jordan salary process Filed Jordan VAT by the accounts department Used consolidated MIS reports for better decision making
Within six months of implementing ERPForever, the client achieved notable cost savings and enhanced business efficiency while reducing operational costs by nearly 25%.
CRM
A CRM or customer relationship management system deals with front-end information, from managing valuable customer data to enriching customer insights through interactions with marketing and customer support. By implementing CRM Module Genfocus centralized their Prospects , reduced data duplication, enhanced visibility and forecasting, They were able to map their leads and opportunities and also able to convert to quotation easily. CRM module helped them to forecast their sales pipeline and also to track efficiency of the sales team.
Sales
The sales module in ERPForever enabled Genfocus to expand and improve sales channels, increase sales volume, and enhance communication with valuable customers based on trade history. With simple configurations, the firm was able to organize and track the sales process efficiently.
Purchase
The implementation of the ERPForever purchase module streamlined the entire life cycle of the procurement and purchase process, including the purchase of electrical equipment for product development. Apart from this, since ERPForever was implemented, the team at Genfocus was able to manage minute details of its purchases, identify all potential suppliers, enhance billing process, and compare supplier prices.
Stock
Implementation of the stock module helped Genfocus optimize inventory, eliminate situations of stock expired goods, and balance availability of stock with sales department needs. They were eventually able to track real-time operations on inventory and incorporate service features on products to drive more sales.
Accounts
With this simple configuration of accounts module, Genfocus efficiently managed its orders, accounts, inventory, finance, and VAT. Accounts module allowed Genfocus to manage all aspects of its business, including orders, payments, SOA Statements, consolidated MIS reports, bank reconciliation, status, and after-sales-warranty
Customization
The beauty of ERPForever is that it can be customized to any extent as per client’s requirement. ERPForever tried to automate client business processes in standard ERPForever process flow. In the Jordan, there are some specific standards like the WPS report which is downloaded as a ‘.sif’ file and sent to the bank for salary processing. Apart from this, there are some trading standards like when selecting an item its last selling price, and the quantity should be displayed. All of this was incorporated in ERPForever because of the ease of Customization. Biometric device integration was also done for local brands.
Exquisite ERPForever Implementation Process
ERPForever implementation process for Genfocus Electromechanical Contracting Est. followed these steps: Documenting SOW that encapsulates go-ahead plan Gathering the firm’s functional requirements Ensuring deliverables as per quality standards Progression of the design Running the pilot configuration Transitioning from legacy system to ERPForever
What Makes ERPForever Unique?
In today’s hyper-competitive marketplace, businesses across all the domains are striving hard to gain a competitive advantage. While there are countless automation tools and software to enhance operational efficiency, the cost of implementing these is exceptionally high. This is where ERPForever steps in. With ERPForever, ERPForever ensures providing businesses the right software cost-efficiently. It is a single software to manage your accounts, inventory, receivables, payables, taxation, payroll, jobs, CRM, and after-sales services. ERPForever’s flexibility, along with a comprehensive user interface, makes it user friendly.
About ERPForever Technologies
ERPForever Technology is a Jordan based software company. They have working experience with large enterprises as well as SMEs. ERPForever has successfully completed 3 years and are listed as ERPForever partners in the United Arab Emirates. They have implemented ERPForever in Jordan, Saudi Arabia, Bahrain, Oman and we provide solutions according to customer specific needs to help achieve their business goals. ERPForever Technology focuses on providing customers with consulting, customization, implementation, and training for ERPForever software.
Want to know more
Let’s explore how we can impliment ERPForever to fit your business needs.
Book ERPForever Demo